How we optimized a manufacturing company by complex sales solution
Client Overview:
Company - manufacturer of components for the construction and engineering industries, operating in the B2B sector. The company’s clients include construction contractors and manufacturing enterprises. Key challenges included long sales cycles, fragmented order processing, and a lack of tools for managing long-term customer relationships.
Challenges:
- Long sales cycle: The average cycle from initial contact to contract signing was 90 days, which slowed cash flow.
- Lack of a unified tool: Inquiries were processed via email, phone, and Excel spreadsheets, often leading to the loss of critical data.
- Low repeat sales: The company did not track long-term customer relationships, reducing loyalty and order volume.
- Forecasting difficulties: Management lacked clear visibility into current sales and projected volumes.
Figures:
- Average monthly sales volume: 5,000,000 AED.
- Repeat customers: 20% of the total client base.
- Inquiry response time: 3–4 business days.
What was accomplished
Solution Implementation:
- Channel integration and automation: All inquiries from email, calls, and the website were automatically routed into the CRM system.
- Sales pipeline setup:
– "Order Fulfillment" pipeline for monitoring obligations after deal closure.
- Task automation: Automatic reminders for managers to prepare proposals and respond to clients on time.
- Analytics and forecasting: Built-in reports for sales, order processing times, and production workload.
- Client base segmentation: Categorization of clients by order volume, industries, and relationship longevity.
Results After 6 Months:
- Increased repeat sales from 20% to 35%, due to consistent follow-ups and analysis of client needs.
- Faster inquiry processing time to 1 business day, enabled by automatic request routing and pre-built proposal templates.
- Increased monthly sales volume to 7,500,000 AED, a 50% growth compared to pre-CRM implementation.
Additional Benefits:
- Transparent order management: Clients receive updates on order statuses, improving satisfaction.
- Reduced manager workload: Up to 30% of routine tasks were automated, allowing teams to focus on strategic sales.
- Demand forecasting: Built-in reports help analyze seasonal trends and plan production in advance.
Before
After
90-day sales cycle
60-day sales cycle
20% repeat customers
35% repeat customers
5,000,000 AED
7,500,000 AED
50% increase in sales volume within six months.
Conclusion:
The solution enabled company to not only increase sales but also establish a systematic approach to client management. Automating all processes improved agent efficiency and allowed the company to capitalize on the dynamic opportunities in Dubai’s and Sharjah’s real estate market.
Submit request
Leave a request and we will contact you within 15 minutes for a free consultation
Our employees consult in English and Portuguese languages
By submitting this form, i consent to the processing of my personal data
