Conversation Intelligence for Bitrix24 — How AI Increases Sales

AI analysis in Bitrix24 (calls)
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21.09.2025
Time for reading — 10 min
Case studies
Content
Price: 4 000$
4 weeks
1. Why it matters - Automated call QA, structured insights, higher conversion.
2. Problems we solve - Unstructured calls, missed discovery, manual reviews, coaching gaps.
3. Results - −30% missed discovery, −70% manual control, +10% conversion.
4. Implementation stages - Audit, design, development, pilot, scale-up, ongoing support.
5. Key features - Transcription, script compliance, scoring, tips, digests, dashboards.
6. Integrations - PBX, Bitrix24 records, notifications, tasks, Telegram.
7. Pricing
8. FAQ - AI complements QA; sampling after pilot; results in Bitrix24.
License: “Professional”
*The price is not a public offer and is calculated for a typical scope described in this case. Final cost may vary based on your requirements and implementation conditions.
Implementation cost: 4 000$
Artificial intelligence automatically “listens” to call recordings, converts speech to text, evaluates the dialog against your sales script, and writes results back to Bitrix24: what went well, what was missed, which phrases to use next time, and which next step to set on the deal.
Managers receive dashboards and digests for control and coaching.

All work is delivered by our team; if needed, we integrate with your IT landscape.

Problems before the project

Why automate call reviews?

Problem
What it looks like
No concrete agreements; decisions are delayed.
It’s unclear which offers work; funnel breaks are hidden inside dialogs.
Quality control is time-consuming; no holistic picture across the team.
Key questions (budget, timing, decision maker) are skipped; weak objection handling.
Calls lack structure; “next steps” are not fixed in CRM; promises get lost.
Losses during communication
Incomplete discovery
Manual spot-checking
Gap between marketing & sales
Long sales cycle
No systematic feedback to reps
Coaching depends on ad-hoc reviews and a manager’s time.

Results of implementation

Real case of the implementation

calls without proper discovery
-30%
−70 %
manager time spent on manual control
conversion between stages
+10 %

Implementation stages / delivery

Stage
Scope
Roll out to the team: regulations, training (incl. video lessons), certification/testing.
Run on one call stream; validate metrics; adjust rules and thresholds.
Connect speech-to-text and analysis engine; write results to Bitrix24; auto-create tasks/next steps.
Bitrix24 blueprint: field structure, automations (robots), notification templates, dashboard mockups.
Review telephony, channels, client interactions, current scripts; agree control points for conversations.
1. Audit
2. Design
3. Development
4. Pilot
5. Scale-up
6. Operations
Support schedule, monthly KPI reviews, user feedback collection and continuous improvement.

Key features of the AI integration

Automatic transcription

Every call is converted into precise, time-stamped text with speaker labels. The transcript becomes the single source of truth for QA and coaching.

  • Time stamps for quick jump-to moments
  • Speaker diarization (rep vs. client)
  • Keyword spotting (budget, timeline, decision maker)
  • Optional PII masking and secure storage
  • EN/RU out of the box; more on request
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Each dialog is checked against your sales script and control points, with flexible weights and pass thresholds.

  • Greeting, framing, discovery, presentation, objections, closure
  • Flags missing items (e.g., no budget, no next step)
  • Evidence quotes with time stamps
  • Customizable scoring per funnel/stage

Script compliance check

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Personal recommendations for the rep

A short checklist of specific actions to improve “next time.”
/ 03
10-point score with highlights: what was done and what was missed.

Conversation quality score

Daily/weekly summaries

Automated digests for the manager with risks and trends.
/ 05
Average score by team, share of calls with a “next step,” bottleneck map, rep-level dynamics.

Manager dashboard

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Integrations — what your company gets

Integration / module
Why it’s needed
Based on call outcomes, Bitrix24 creates a task or activity for the next step and assigns a task to the manager if needed.
All improvement recommendations are delivered to your Bitrix24 chats.
Transfers recordings to the analysis system and stores transcriptions for comparison with the script.
Bot sends daily/weekly summaries and alerts about risky dialogs.
Call recordings become the data source for transcription and script comparison.
Telephony / PBX
WhatsApp
Bitrix24 Call Records
Bitrix24 Notifications
Bitrix24 Activities / Tasks

How much does AI call analysis cost?

Criterion
Analyzer only
Scripts + Analyzer
Yes
3 weeks
Yes
Yes
No
Yes
Yes
Yes
8–12 weeks
No, we’ll create them
Scripts already in place
Timeline
Virtual PBX integration
Call summaries & script comparison
Manager digests
Estimated cost
≈7 000$
≈4 000$

FAQ — sales leaders ask

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