ACP Group is a golden partner of Bitrix24.
This status is given only to partners with proven expertise, a large number of successful implementations and a high level of trust from the developer. For you it means that we not only know the system well, we know how to turn it into a working tool for your business.
This status is given only to partners with proven expertise, a large number of successful implementations and a high level of trust from the developer. For you it means that we not only know the system well, we know how to turn it into a working tool for your business.
Case Study
UAE · Dubai
PropTech
Real Estate CRM
Bitrix24 Integration with Property Finder
UAE Real Estate CRM Case Study
How a Dubai-based real estate agency automated lead management and listings by integrating Bitrix24 CRM with Property Finder — achieving faster response times, higher lead conversion, and centralized control over marketing spend.
Faster Lead Response
From ~24 hrs to under 8 hrs
–70%
Estimated post-automation lift
Lead-to-Deal Conversion
+20%
Lead Capture Rate
Zero inquiries lost
+100%
Per agent on admin tasks
Agent Time Saved
–4 hrs/wk
PLATFORM SUMMARY
Bitrix24: Business Automation Platform
Bitrix24 is a comprehensive business platform that integrates CRM, task and project management, communications, document workflows, and analytics within a unified digital environment.
Designed for companies of all sizes, Bitrix24 enables organizations to automate sales processes, enhance internal collaboration, manage client communications, and gain real-time insights through integrated dashboards and reporting tools.
Recognized as one of the widely adopted CRM and business automation solutions, the platform provides a broad set of built-in tools to support efficient business management.
Recognized as one of the widely adopted CRM and business automation solutions, the platform provides a broad set of built-in tools to support efficient business management.
Bitrix24 offers both cloud and on-premise deployment options, ensuring flexibility, scalability, and secure data management for growing enterprises.
PLATFORM
BITRIX24
Business Platform · CRM: Automation & Collaboration
15 M+
Companies
Worldwide
Worldwide
35+
Business Tools
& Modules
& Modules
16+
Languages Available
EXECUTIVE SUMMARY
Automating Lead-to-Sale Workflows in Dubai
In the highly competitive UAE real estate market, connecting leads with property listings is critical. This case study details how a Dubai-based real estate agency implemented a custom Bitrix24–Property Finder integration to unify listings, leads, and sales under one CRM.
We developed a Property Finder Connector app inside Bitrix24 that automates listing management, lead capture, and analytics. Key features include Data Sync (auto-import of Property Finder inquiries into Bitrix24 as deals), Listing Management (create/edit/publish listings, credit tracking, quality scores), Listing Selector/Preview, Telephony Widget, Notifications, User Access Control, and KPI Dashboard.
This yielded measurable benefits: faster response times, higher lead conversion, and centralized control over marketing spend.
3 wks
Implementation
7
Key Modules
5★
Client Rating
CLIENT
Dubai-based Real Estate Agency
UAE Market · Portal: Property Finder
Property Finder Integration
Lead Automation
PropTech Dubai
Property Finder Integration
CLIENT & CONTEXT
A Dubai Agency in Need of a Unified System
A Dubai-based real estate agency needed a unified system to handle client inquiries from Property Finder. Previously, agents manually copied listing details into the CRM, and no automated link existed between the portal and Bitrix24.
This led to delayed responses, lost leads, and disjointed analytics. The agency sought a solution to automate lead capture, listing management, and agent performance tracking.
BITRIX24
CHALLANGE
Problems Before Integration
The agency faced typical bottlenecks in working with Property Finder that severely impacted lead quality and agent efficiency:
Data Silos
Inquiries from Property Finder arrived by email or separate form, not automatically in the CRM.
Lack of Analytics
Management could not easily track which portal listings drove inquiries or which agents followed up promptly.
Inconsistent Quality
Listings lacked standardized fields in CRM, leading to incomplete data and low quality scores.
Manual Listing Updates
Agents had to log into Property Finder to publish or update ads and then notify the CRM team manually.
No Real-Time Lead Capture
By the time leads were entered into Bitrix24, critical contact windows were missed.
Solution
Property Finder Connector for Bitrix24
We developed the Property Finder Connector app within Bitrix24, leveraging both platforms' APIs. The solution consists of 7 key components:
All new Property Finder inquiries automatically create new deals in Bitrix24. PF form fields are mapped to CRM deal fields. Duplicate inquiries are filtered out — ensuring no lead is missed.
Data Sync
Inquiries → CRM
Automation
A Bitrix24 module holds all property listings with statuses (Draft, Pending, Live, Rejected, Archived). Agents create or edit listings in CRM and push them live to Property Finder in one click. Includes Credit Tracker and Quality Score indicator.
Listings Management
Central Listing Repository
Management
Within each CRM deal, agents use a custom Listing Selector widget to find relevant properties based on client criteria (location, price, type). A Listing Preview pane shows full detail fetched from Property Finder API without leaving Bitrix24.
Listing Selector & Preview
In-Deal Property Widget
Interface
During a call, agents see the client's deal and use the PF search interface on-screen. They can instantly send matching listings via SMS or email directly from the call window — search as you speak.
Telephony Widget
Express Listing Navigator
Telephony
A real-time dashboard shows: average response time to leads, conversion rate (lead→deal), agent rankings, credit burn rate, and listing quality health. Built with Bitrix24 BI — dynamic filtering by agent, month, or listing type.
KPI Dashboard & Analytics
Real-Time Leadership View
Telephony
The system sends automated alerts for: new deal created, agent assigned, listing published/shelved, or if a live listing is expiring. Managers and agents get notifications via email or in-CRM messages.
Notifications & Alerts
Automated Alerts
Alerts
Only authorized users can create or publish listings and adjust credits. Sensitive fields in deals can be locked. This governance layer ensures data integrity is maintained even with greater automation.
User Access Control
Role-Based Permissions
Security
Telephony pops the deal → agent searches listings in CRM widget → selects and sends to client.
During Call
Step 4
Actions (new leads, publications) trigger automated notifications to the team.
Notifications
Step 5
All activities (calls, listing changes, credit usage) roll up into the KPI dashboard.
Reporting
Step 6
Agent creates or updates listings in the CRM module → hits 'Publish' → data pushed via API to Property Finder.
Listing Management
Step 3
Based on location or round-robin, the responsible agent is automatically set in CRM.
Agent Assignment
Step 2
Architecture
System Integration Flow
Full cycle from the first inquiry to the leadership report — all inside Bitrix24:
A user submits a Property Finder inquiry form → API triggers Bitrix24 webhook → new Deal record is auto-created.
Lead Capture
Step 1
Week 1
Setup
Setup Bitrix24 workspace
Configure data structures (custom fields, deal stages)
Set up Property Finder API credentials
Week 2
Development
Develop and deploy the Connector app
Map fields and test lead import
Build listing widgets and telephony search panel
Week 3
Pilot
Pilot with live data: migrated 20 existing listings
Synced listings and ran parallel call tests
Collected feedback from 5 agents and iterated UI
Week 4
Go-Live
Training for all agents and managers
Went live with full support, no downtime
All historical leads migrated into Bitrix24
Process
Implementation Process
We followed an agile rollout over 3 weeks of development + 1 week of training and go-live.
WEEK
1
WEEK
2
WEEK
3
WEEK
4
Results
Before & After Automation
A direct comparison of key operational metrics before and after deploying the Bitrix24 + Property Finder integration:
Reporting visibility
Listing quality score
Agent admin workload
Listing creation / update
Lead→Deal Conversion
~10–15%
+20% increase (estimated)
Response time (avg)
~24 hours
<8 hours (estimated)
Before & After Automation
Manual data entry, ~15% lost
100% automated, 0% lost
Before
Manual process
After
Automated CRM
Ad hoc, spreadsheet-based
Variable (incomplete fields)
High (~4 hrs/week)
Manual on Property Finder
Real-time dashboards in Bitrix24
Automated scoring & alerts
Low (~<1 hr/week)
1-click publish from CRM
Impact
Results and Benefits
After implementation, the agency achieved measurable improvements across all key performance indicators:
Faster Response
Average time-to-contact dropped from ~24 hours to under 8 hours
–70%
Time Saved
Per agent on administrative tasks — all work done inside Bitrix24
–4 hrs/wk
Listing Quality
Listing completeness rose to ~95%, improving Premium conversion
~95%
Reporting
Managers gained live dashboards to spot issues and track ROI instantly
Live
+20%
Conversion Rate
Lead-to-deal conversion climbed by an estimated 20%
Leads Captured
Previously 10–15% fell through cracks. Now virtually 0% lost
100%
"Before this integration, handling property inquiries felt chaotic. Now, every new lead from Property Finder appears in Bitrix24 automatically. Our agents have the right information at their fingertips, and managers see the whole picture. We've significantly reduced response time and never miss a lead."
Senior Manager
Dubai Real Estate Agency · UAE
SM
Gallery
Solution Screenshots
Bitrix24 dashboard showing synchronized Property Finder listings and lead response metrics
KPI Dashboard
Agents work entirely inside Bitrix24 — no switching between apps or portals
Agent Workspace
Leadership views conversion, response time, credit burn rate, and agent rankings in real time
Analytics & Reporting
The solution was built specifically for the fast-paced Dubai real estate market
UAE Property Market