Bitrix24 Integration with Property Finder

Function / Requirement;Basic;Standard;Professional;Why it matters for this case

Price (per year);588$;1188$;2388$;Bitrix24 lists annual pricing at US$588 for Basic, US$1,188 for Standard, and US$2,388 for Professional, with monthly pricing at US$61, US$124, and US$249 respectively. This matters because the agency should choose not only by CRM needs, but also by expected team growth and process complexity. Team size;Up to 5 users;Up to 50 users;Up to 100 users;This defines how many agents, coordinators, managers, and admins can work in one Bitrix24 account. In a Dubai real estate agency using Property Finder, the CRM is usually a shared operational space, not a tool for one broker only. REST API and ready-made integration support;Yes;Yes;Yes;This case depends on API-based integration: Property Finder inquiries are mapped into Bitrix24 deals, fields are synced, and a custom connector app is used inside Bitrix24. Paid Bitrix24 plans support this integration approach. (ACP — Bitrix24 Partner) CRM for deals, contacts, and communication history;Yes;Yes;Yes;This is the core workspace where the agency stores inquiries, deals, contacts, calls, emails, and activity history. It matters here because the main goal of the case is to stop losing Property Finder leads and manage them in one system. (ACP — Bitrix24 Partner) Pipelines;5;10;20;Pipelines help separate different sales and service flows. In this case, they are useful for dividing rentals vs sales, buyer vs seller requests, premium vs standard properties, or separate handling logic for different teams and campaigns. Business process automation in CRM;No;No;Yes;This becomes important when the agency needs more formal internal CRM workflows, approvals, routing logic, and structured automation beyond standard sales handling. Professional is the plan that adds this layer. Smart Process Automation (SPA);No;No;Yes;SPA allows the company to create custom internal entities with their own fields, stages, automation, and permissions. For this case, that can mean internal property records, publication objects, operational control entities, or listing governance structures that should not live as plain deals. Custom fields and required fields by stage;Yes;Yes;Yes;These fields let the agency structure data such as property type, area, budget, location, source, listing ID, urgency, and qualification details. This is especially important because the case includes mapped Property Finder fields and configured deal stages inside Bitrix24. Telephony;Yes;Yes;Yes;The case includes a telephony widget and an in-call property search scenario. Telephony matters because agents need to call from CRM, see the deal while speaking with the lead, and keep the full communication timeline in one place. (bitrix24.com) CRM forms, website widget, and live chat;Yes;Yes;Yes;Even though this case is centered on Property Finder, real agencies also receive leads from websites, landing pages, and chat widgets. These channels should enter the same unified Bitrix24 process as portal inquiries. Open Channels;2;10;Unlimited;Open Channels are one of the most important rows for this case because they help centralize digital communication in one shared inbox model. This supports fast lead distribution and omnichannel handling alongside portal-based inquiries. Queueing and request processing rules;Yes;Yes;Yes;Queueing logic matters because response speed is critical in Dubai real estate. Without structured assignment, inquiries may stay unassigned or be handled inconsistently, which directly hurts conversion. Canned replies and automated replies;Yes;Yes;Yes;These tools help agents send fast first responses and support SLA-style communication. In this case, they are useful for instant acknowledgements, qualification messages, and faster first-touch handling for incoming inquiries. Number of email inboxes per user;5;10;10;This becomes important when brokers, departments, or coordinators use multiple addresses such as personal work email, sales inboxes, or shared team mailboxes that all need to stay connected to CRM. Initial email sync period;30 days;90 days;90 days;This matters mostly at implementation stage. A longer sync period helps preserve historical communication and reduces context loss when the agency centralizes email work inside Bitrix24. BI Builder / analytics capacity;Good operational level;Stronger operational level;Best for scaling and advanced reporting;The case explicitly includes KPI dashboards, response time tracking, conversion analytics, agent rankings, and listing performance monitoring. Analytics depth matters because management needs visibility into lead handling quality and marketing efficiency. (ACP — Bitrix24 Partner) Fit for this case;Limited;Recommended;Best for scaling and advanced process control;Basic can support a lightweight setup, but Standard is the more realistic day-to-day choice for a real estate agency working with Property Finder leads, multiple agents, and several communication channels. Professional is the stronger long-term option when the agency needs advanced internal workflows, SPA-based structures, and deeper reporting.